Perception

http://www.bantherewind.com/reactive-super-speed-electromagnet-dot-display

TNT teamed up with Breakfast to create a one of a kind interactive billboard for their new show, "Perception". While most advertisers in New York City are exploring the latest in LED technology, creating a homogeneous landscape of flashing lights, Breakfast reached into the past to revive a forgotten technology. The billboard is made up of over 44,000 dots which are white on one side, black on the other, and can flip between the two.