ArtLens - Visitor Created Tour - Cleveland Museum of Art from Local Projects on Vimeo.
The Cleveland Museum of Art is midway through a 350 million dollar expansion, and through a leadership grant from the board, has been challenged to grow new audiences to engage with Art and the Museum. Local Projects was tasked with growing new audiences through technology for the Cleveland Museum of Art, and created "Gallery One," a suite of new interactives that transform the Art Museum experience. Visitors can explore digital versions of the artworks, gathering ideas, and seeing the original context of the artworks themselves. Rather then simply bask in the reflection of others' artworks, visitors to Gallery One create their own works of art, and understand creativity by being creative themselves. Through interactive games, visitors can put their own bodies into the experience, matching poses with figurative sculptures, or browse the museum's collection by making different facial gestures. All of these interfaces are experiences that invite visitors to understand art and art-making through intuition, play and creativity. For those who do not like technology, the traditional design of the galleries means that the interactives are opt-in and do not circumvent the art gallery experience. An expansive interactive wall allows multiple visitors to see all 3,000 artworks on display at the same time, inviting them to curate their own experiences by exploring connections between artworks. Custom tours can be connected to a new iPad application that allows visitors to both navigate the museum through a Director's tour and take tours made by other visitors. Gallery One at the Cleveland Museum of Art will change how visitors understand the artworks and themselves.
