17.7.12

Nike FuelStation



Found on http://www.dezeen.com/2012/03/12/nike-fuelstation-at-boxpark/



Sports brand Nike have opened an east London store where shoppers can see themselves reflected on motion-sensitive LED walls.



Named NikeFuel Station, the store is located at Boxpark, a temporary shopping centre made from shipping containers in Shoreditch, in the London borough of Hackney.



Runners visiting the store can learn which shoe styles are best suited to them using a digitized treadmill or read information about other products by interacting with touchscreens.



Diagonal wooden panels on the walls reference the architecture of the first ever Nike store in Portland, Oregon, but are adorned with LCD countdowns instead of the painted digits on the original walls.

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