Hybrids and Inbreds

Nice post from Jack Schultze on a drawing process proposed by Matt Ward to explore and interrogate product ideas.

"Begin by taking an existing radio, and draw it at the centre of a page. From here, choose four contexts or situations for development, like ‘in the kitchen’ or ‘listening to the football’. Write these labels in the four corners of the page surrounding the original sketch of the radio. Then evolve the form in the centre towards imagined new forms in response to the four situations.

The point here is to get away from the original form as far as possible, and to make many drawings. Below there are radios that are – more and less literally – in the contexts of decorating, the bathroom, kitchens and shop shelves."